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Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Certification Exam is designed for professionals who want to demonstrate their expertise in the area of Salesforce Marketing Cloud administration. Salesforce Certified Marketing Cloud Administrator Exam certification is perfect for individuals who are responsible for managing and maintaining Marketing Cloud accounts, as well as for those who work on campaigns and marketing automation.

Salesforce Marketing-Cloud-Administrator Certification Exam is a valuable certification for individuals who want to demonstrate their knowledge and skills in Marketing Cloud. It is a challenging exam that requires a lot of preparation, but passing it can be a great career booster for individuals who want to work in the field of digital marketing. Taking a training course is one of the best ways to prepare for the exam, and Salesforce offers a range of courses that can help individuals prepare for the exam.

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Becoming a certified Salesforce Marketing Cloud Administrator can open up many career opportunities for professionals in the marketing automation industry. Salesforce Certified Marketing Cloud Administrator Exam certification demonstrates that you have the skills and knowledge required to manage and administer the Marketing Cloud platform, and it can help you to stand out from other candidates when applying for jobs in this field.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q130-Q135):

NEW QUESTION # 130
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A. Contact Builder was not configured properly.
B. Data retention settings were incorrect in the data extension.
C. The data extension was not configured as sendable.
D. The email address in All Subscribers is prioritized.

Answer: D

NEW QUESTION # 131
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A. Lookup reference to Contact Object
B. Field Level Encryption
C. Master-detail relationship to Contacts
D. Tokenized Sending

Answer: D

Explanation:
Explanation
To avoid storing email addresses or phone numbers within Marketing Cloud, NTO should use Tokenized Sending2. Tokenized Sending is a feature that allows NTO to send emails or SMS messages using encrypted tokens instead of actual email addresses or phone numbers. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email or SMS message, Marketing Cloud sends the token to the external system, which decrypts it and returns the actual email address or phone number. This way, NTO can avoid storing sensitive information in Marketing Cloud. The other options are incorrect because:
* Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only encrypts them within data extensions.
* Lookup reference to Contact Object. This is a method that allows NTO to use a lookup field in a data extension to reference a contact attribute from the Contact Object in Contact Builder. However, this method does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only reduces the duplication of data across data extensions.
* Master-detail relationship to Contacts. This is a type of relationship that allows NTO to link a data extension to the Contacts data model in Contact Builder. However, this type of relationship does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only enables them to use contact attributes for personalization and segmentation.

NEW QUESTION # 132
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Campaign Email Tracking Report
B. Email Send Report
C. Email Performance Over Time Report
D. Account Send Summary Report

Answer: D

NEW QUESTION # 133
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A. Application ID
B. Subscriber ID
C. Product Code
D. Email Address
E. Name

Answer: A,B,C

Explanation:
For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
* A. Product Code: Identifies a product without revealing customer identity.
* B. Application ID: An internal reference that does not disclose personal details.
* C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.

NEW QUESTION # 134
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A. Select all records which have opened an email in the past six months
B. Select all records with an email address
C. Select all records where Has OptedOutofEmail is FALSE
D. Select all records which are active in All Subscribers

Answer: B,C

Explanation:
Synchronized Data Sources can use two types of filters: attribute filters and relationship filters. Attribute filters are based on the fields of the object being synced, such as email address or opt-out status. Relationship filters are based on the fields of a related object, such as account or campaign. Filtering by email open activity or subscriber status is not possible with Synchronized Data Sources.

NEW QUESTION # 135
......

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